A DEPT at snapping up independents to bolster its full-stack approach to marketing
Global digital agency DEPT officially launched its Asia-Pacific operations in December last year, headed up by former Havas Group CEO Vishnu Mohan. Mumbrella’s Andrew Banks sat down with Mohan and James Kane, CEO & founder at digital product company Two Bulls, to talk about their Australian partnership and further plans for DEPT’s expansion.
DEPT unites expert agencies around the world to create brands, campaigns, experiences, digital products, and services. Despite being part of a larger agency, each sub-agency within it maintains its own identity by operating under its own name with the addition, ‘A part of DEPT’ – now it’s here in Australia.
In the Asia Pacific region, DEPT is following an acquisition-led growth approach to grow to 1,000 people and contribute 10% to global revenues by 2024. This will be complemented by a Singapore hub and a satellite team in Manila.
