A disorientated Owen Wilson stars in bizarre new ‘Cruiselings’ campaign for P&O
Hollywood actor Owen Wilson continually wakes up disorientated and confused in a series of bizarre online videos to promote cruise line P&O’s new ships.
The Conspicuous Awakening of Owen Wilson is a series of three short films created by BMF for the cruise line, plays on the previous idea of ‘The Cruiselings’ with each film featuring Wilson waking from sleep disoriented and confused and lying on a woman’s lap.
Each time the ‘cruiseling’ calmly explains where he is and assuages his concerns about being on another planet. The campaign launches the Pacific Aria and Pacific Eden, two new cruise ships joining the P&O fleet in November.
https://www.youtube.com/watch?v=YOjK7owS1a4
I’m sure I can even pronounce ‘conspicuous’
This is crazier than the Liberal Party
“Sleep disoriented”. Sure. The drug references aren’t lost here.
Bad taste for a cruise line with a bad track record in this space.
The real question is what was the client on?
Lisa Simpson ” Dad, was that your commercial?”
Homer : “…I don;t know 🙁 “
Yay Nicola, great work!
Weird indulgent rubbish that communicates absolutely nothing.
Umm and ‘Australian’ isn’t a language.
….wow. wtf did I just watch
Agencies are always asking clients to be ‘bold’ and less constricted by function, so well done there – not sure if it gets be to go on a cruise (no it doesn’t) but i watched it till the end.
Trying to do an ALDI on the cruise category, they’ve been a bit like the captain of the Costa Concordia: showing off they have sailed too close to the cliffs….
Today, we hope to leave an era of negative politics behind. Wouldn’t it be nice if the advertising industry did the same.
I watched these to the end, however I didn’t watch Malcolm or Tony’s speech to the end, so as long as I get ‘luxury’ from them I think it’s job done.
Very watchable and firmly repositions cruising away from the blue rinse set.
Bravo!
They’re walking a fine with this one. The Rohypnol tragedy is still very fresh in our memory, and this plays straight into that space. Weird call, very weird call.
Disoriented*