‘A few sleepless nights’: news.com.au’s long road back to number one
In this candid interview, news.com.au editor-in-chief Lisa Muxworthy talks about her almost three-year fight to reclaim one of the most important standings in the modern media landscape – and how it sometimes kept her up at night.
The last thing any editor wants is for their publication to lose its first-place audience ranking, but in hindsight, news.com.au editor-in-chief Lisa Muxworthy thinks it might’ve been a blessing in disguise.
A lot of things changed in April 2020 thanks to a little thing called Covid, which saw borders slammed shut, workplaces cleared out, and millions forced inside their homes.
It was also the month news.com.au tumbled from its perch as Australia’s most-read news website to second most-read, after a staggering four years in top spot, non-stop.
How does anyone have any pride working for news.com.au, or any other of the News Corp publications?
The Fox News issues in the US, and Sky News (especially at night) have shown how low the standards bar is set within that organisation.
While news.com.au may hold the top spot in ratings, its credibility appears dubious at best.
https://au.trustpilot.com/review/www.news.com.au
When it comes to credibility I guess all the News Corp haters can turn to the ABC for unbiased reporting