A first look at Sora 2, OpenAI’s wild new video platform

Forty-five minutes diving for invite codes on Discord pays off with access to an incredible upgrade that pushes video and our sense of reality into uncharted territory. Shaun Davies from The AI Training Company explains why dismissing Sora 2 as “slop” risks a repeat of past errors. 

When GPT5 was released a couple of months ago, it felt like a letdown. Where was the staggering new capability, the “wow” moment that knocked everyone for six? Perhaps, many wondered, AI was finally starting to slow down? 

Fear not (or stay afraid) — the pace of change is still rapid and the jaw-dropping moment has arrived.

OpenAI’s Sora 2 is a reality-warping tool with vast potential for creativity and chaos. Both a groundbreaking new video model that surpasses anything seen before, and a TikTok-style social media platform that allows you to immediately share your creations, Sora 2 is a classic, horizon-expanding, fear-inducing AI moment. 

Don’t believe me? Here’s a viral video of an American influencer getting his comeuppance with a cranky cassowary. This took about 10 minutes to generate – I needed to iterate the prompt several times to get it right, but this final version is impressive. I’d like to think that I’d spot it as a fake … but maybe I wouldn’t ? 

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.