A remarkably bland headine in which we kill an otherwise good story about a website
Sub editors are great. They use just a few carefully crafted words to write an intriguing headline that entices the reader to discover the gems contained in the story within.
Very cute. Love it. Esp the bizarreness of including in headline such an unremarkable detail as this US guy’s name on Aust website. Thanks for the laugh.
Hang on… It’s the Daily Telegraph.
Online.
What makes anyone think they employ sub-editors there? Subs are primarily at the print product, online is usually written by junior journalists without proper the assistance of experienced subs. Subs are a dying breed at News Ltd – peritcularly with plans to centralise the subs into a homogenised sweatshop “pool”.
I sure hope they got him to sign a loan agreement before the cops arrived.
The fees will be penalty enough.
Did they arrest the bank people for robbery on the rate or him for attempted robbery?
Welcome to the future.
This is an SEO (Search Engine Optimisation) headline. Online news subs everywhere have been ordered to toss away the art of writing concise, clever headlines in favour of literal ones. Unfortunately some of them can’t quite understand how this works – and can’t differentiate between when a name should be included in the headline for search engines (ie, when the story is about a famous person) and when they shouldn’t (who’s going to be searching ‘Mark Smith’, besides his lawyer?).
Bank Prank Puts Yank In Tank — London Sun/ NY Post
Bandit Gets Credit For Heist — Express
US Robber Dumber Than Fev — Herald Sun
Deregulated Loan Evokes Bankruptcy of Bush Era — The Age
Banks Lend To Thieves Before Women — Adele Horin column, SMH
There’s a special place in heaven for you, Grumpy Old. Brilliant.