A second Audi campaign from The Monkeys launches, following appointment as lead creative agency

August 13, 2020 11:10

The Monkeys have been officially announced as the lead creative agency for Audi.

The appointment was revealed earlier this week when the first campaign from The Monkeys was released, promoting Audi’s high-power R/RS range.

The Monkeys previously worked with Holden, first winning its SUV creative account in 2017. AJF GrowthOps held the retail creative account. In February, General Motors announced it was retiring the Holden brand in 2021.

Last year, 72 and Sunny Amsterdam were appointed to Audi’s global creative account, however the brand confirmed to Mumbrella that it would continue working with its local partners. The appointment of The Monkeys sees the agency take the lead on creative work from 303 MullenLowe and BMF, but the agencies will remain on Audi’s roster.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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1 COMMENTS

Struggling... 17 Aug 20

… to pin down the personality for this brand I’d suggest. Pretty generic stuff here, which if it wasn’t for good-looking Audi product could come from any brand.

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