A sinister black swan menaces people into choosing its dip in new campaign
A mysterious black swan menaces a partygoer and supermarket shopper into choosing a dip named after it in the brand’s first sortie into TV advertising in more than a decade.
The new campaign by Publicis Mojo Brisbane for the BlackSwan range of savoury dips includes two 30 second spots which feature the same swan appearing as a man is about to choose a dip at supermarket, and to another man at a house party.
https://www.youtube.com/watch?v=JnHPu1JWGNk
This is how you actually do it.
https://www.youtube.com/watch?v=olLp8Cssh_M
Panda did it better.
Shot for shot
This seems to be heavily inspired by th Panda Cheese campaign; https://youtu.be/qH4JQWvo7VY
So it’s the Panda Cheese commercials but less funny?
Next stop – Swan in the hospital
So “creative” is Brisbane-speak for shameless rip-off?
This is a rip-off of the “Never Say No to Panda” Cheese commercials from five years ago. Old.
Wow. What a complete rip off. Panda was much funnier.
Shame on you Publicis Mojo, don’t tell us no one in the team ever watched Panda before.
When was this made? I recall seeing the swan (not the panda) ad over 12 months ago. It isn’t ‘new’. When I saw it the other night I said ‘Oh look the Swan dip ad is back on’ – other people just said I pay far too much attention to the ads.
Dr. Watson and I have used our combined deductive powers and have unearthed an elementary difference between the two aforesaid ads that is SO subtle and SO nuanced that the untrained eye fails to detect it, making the common folk think that these are basically the same ad.
We have found that one contains a panda and the other a swan. Look hard – you may see it, a bit like the moon-walking bear.
Black Swan are from Melbourne, the creatives are Melbourne, the account service is Melbourne and the production company is Melbourne too. I’m guessing Brisbane’s been unfairly accused of this.
What a blatant copy of the Panda Cheese commercials. shameful, I hope you are denied a second chance as black swan should decline your services in future. ass hats.