A suitably sparkly OOH for Barbie

July 6, 2023 9:47

As buzz boils over for the upcoming Barbie film, out-of-home (OOH) creative hub POLY has designed a billboard fit for the world’s most famous doll.

POLY’s special build was designed to bring all of Barbie’s glitz and sparkle to a oOh!media site at Taylor Square in Sydney’s iconic gay neighbourhood, Darlinghurst.

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Shannon Molloy

Shannon Molloy is Mumbrella's editor. He joined in May 2023.

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1 COMMENTS

jo 6 Jul 23

The marketing for Barbie around the world has been phenomenal. Everywhere it’s been first class entertainment marketing…. and then there is this. Some sparkles on a billboard, and most of it is illegible.

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