‘A towering figure in Adelaide’s advertising industry’: Vale John ‘JB’ Baker
Tributes have been flowing in for one of Adelaide’s leading adland figures, John ‘JB’ Baker, who died suddenly last Friday.
Baker was a prominent member of South Australia’s advertising community, having spent nearly three decades at KWP+Partners. In 2008, he was a joint managing partner, and by 2013, he rose to managing director. He had served as group business development director since 2022.
He is survived by his wife Jo and children Harry, Kate, and Annabel.
JB was a giant of the industry – well respected and very well-liked. A sharp mind for comms and one of the funniest bastards I’ve known. I’m honored to count him as a mate. I miss him immensely.