A2 Milk accuses ABC of breaching consumer laws through promotion of The Checkout

A2 Milk is taking public broadcaster the ABC to court accusing the channel of breaching consumer laws by a segment on promoting consumer affairs show The Checkout which labelled the company’s scientific claims as “bogus”.

In a writ lodged with the Federal Court, the milk company claims the ABC engaged in “deceptive and misleading conduct” breaching section 18 of the Competition and Consumer Act by promoting the segment which aired on The Checkout on April 30, reports Fairfax Media’s The Age.

The Checkout A2 Milk

An ABC spokesperson told Mumbrella the broadcaster rejects the matter involved any “misleading or deceptive conduct”.

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