AMAA releases first set of data for new website auditing service

January 28, 2014 11:38

The Audited Media Association of Australia (AMAA) has released the first set of numbers for its new website measurement service with youth orientated website Pedestrian.TV topping the audit body’s December survey.

The AMAA last month launched the new website measurement service which it said would provide media agencies with a range of audited metrics to “bring more rigour” to online figures.

According to the December audit number Pedestrian.TV topped the survey with 42,300 average daily unique browsers (UBs). Entertainment website Timeout came second in the survey with 34,856 UBs while rival Broadsheet had 9,422 UBs.

CEO of the AMAA Paul Dovas said he was pleased with the release of the first numbers adding more publishers would be joining the survey in coming months when they had addressed issues around auditing sites with the autorefresh feature.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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1 COMMENTS

Anonymous 28 Jan 14

I’m yet to look at all the data, but there doesn’t seem to be any real big changes outside of seasonality. Net gain … ummm.

Though I did note that Mumbrella was lower than Feb-Sep 2013 but up around a half on December last year. Will need a few more months data to get a grip on this.

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