AAMI and Edge highlight the difficulties of working with an injury

AAMI has released a new campaign to encourage people to think seriously about insurance, especially when it comes to taking time off work with an injury.

Advertising and content agency Edge developed the tongue-in-cheek AAMI Income Protection campaign, using examples of people attempting to work while injured.

The films include a hairdresser attempting a haircut with his arm in a plaster cast, an aerobics instructor continuing to teach her class with broken legs, and a businessman trying to rally his team with his jaw wired.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.