AAMI Bali massage ad is not racist, rules watchdog

An ad for AAMI that shows the brand heroine Rhonda receiving a foot massage from a Balinese masseuse has been cleared by the advertising watchdog after complaints that the ad is racist.

Complaints claimed that the ad, created by Ogilvy, is “extremely racist” and “perpetrates negative stereotypes about Asian women”.

One read: “The woman receiving the massage is white. The one giving it is dark-skinned with a thick accent – very much a ‘happy ethnic’ stereotype. At the end of the ad we see a group of dark skinned women clamouring to touch the white woman’s feet.”

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