AAMI launches latest installment of ‘Bargain Regret’ platform
AAMI is honing in on the sinking feeling that comes with the inevitable let down of a cheap deal, coined ‘bargain regret’, in its latest integrated campaign from Ogilvy Melbourne.
The new work builds on the ‘bargain regret’ platform introduced in last year’s house damage spot, reinforcing the message that when it comes to the important stuff, don’t go cheap.
