AAMI suggest there are easier ways to save then sharing bathwater with your parents in new ad
AAMI is focusing on ways to save in a campaign for its Flexi Premiums which features a family of three sharing the same bathwater in an effort to tighten the purse strings.
Created by Ogilvy Melbourne, the ad sees an adult son forced to bathe after his father while his mother patiently awaits her turn, ending with the tagline “There are easier ways to save”.
https://www.youtube.com/watch?v=BeiYrCjdgbs
“There IS easier WAYS to save”?
Shouldn’t it be “there ARE easier ways to save”?
Hideous! But i love it
Lysander Spooner – is that a troll comment? The grammar was used correctly in the TVC.
Hi Ralph,
Lysander was talking about the incorrect use of is instead of are in the headline, not the work itself, so only helping us out.
Cheers,
Alex – editor, Mumbrella
I didn’t think this was an ad for AAMI when I saw it… I was slightly disturbed by it, but I think it’s great.
I had a genuine laugh out load moment when I saw this ad for the first time (and the 2nd and 3rd time). To be honest I thought the joke was firmly on the adult son still living at home to save money and suffering from both the lack of privacy as well as the house rules (sharing the bath water). This reminded me of when I also knew it was time to leave the nest. Genuinely funny creative work. Love it!!!
Your headline “AAMI suggest there are easier ways to save then sharing bathwater with your parents in new ad”
The use of the word “then” should be “than” if you are comparing the two.
Just sayin’.