AANA and PwC CMO Advisory enter strategic alliance

Industry association the Australian Association of National Advertisers (AANA) has announced a strategic alliance with PwC’s CMO Advisory, which it says will enable it to deliver insight, solutions and capability development for its members.

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The announcement:

The AANA today announced a strategic alliance with PwC, CMO Advisory which will enable both parties to share their considerable expertise to deliver insight, solutions and capability development for AANA Members. The first focus of the strategic alliance will be on enabling a revised media contract template.