Advertisers call on government to move away from ‘one-size fits all’ approach to TV

Tim Burrowes

January 27, 2010 1:31

The AANA has urged the government to take a more flexible approach to content regulation for digital TV multi-channels if it wants to drive advertising investment in the medium.

In a submission to the Department of Broadband, Communications and the Digital Economy on Digital TV Policy, the Australian Association of National Advertisers (AANA) said the changes in broadcasting, including viewers’ expectations, has led to a “restructuring” of the broadcasting environment.

In a statement, the AANA said: “Businesses must be able to adapt in order to meet the challenges of the market that includes consumer access to non-Australian regulated content (via the internet).”

Scott McClellan, AANA CEO added:

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

Illuminated 28 Jan 10

Translation: Can we do dick jokes on Go please?

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Advertisers call on government to move away from ‘one-size fits all’ approach to TV

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