AANA hands Telstra’s McGrath Young Marketers’ Award

Tim Burrowes

April 1, 2010 2:31

The Australian Association of National Advertisers has awarded Telstra’s Lachlan McGrath the 2010 AANA Young Marketers’ Award, with a prize that will see him take a trip to the Cannes Lions International Advertising Festival valued at $10,000.

This year’s challenge saw entrants position marketing as a ‘value creator’ vs a cost item, with analysis of theory, strategic insight and real world examples from across the global marketing industry.

McGrath is Telstra’s advertising manager for brands and youth.

His submission included:

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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5 COMMENTS

Nathan Maguire 1 Apr 10

Congratulation Lachie, well done.

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Dan 2 Apr 10

Well done Lachie..enjoy cannes buddy!

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Joe Talcott 2 Apr 10

Great work Lachlan. See you in France!

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Simon Hadfield - BWM 8 Apr 10

Congrats Lachie. Will buy you a beer in the south of France.

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Phil McCrackin 10 Apr 10

Well done Lachlan.

My God he is smart as well as a real hottie.

I love it when I visit Telstra – I only go if he is going to be in the meeting.

major hottie – I would tap that in a second

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AANA hands Telstra’s McGrath Young Marketers’ Award

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