AANA heralds euro advertising figures as good sign for local industry

January 17, 2017 1:37

Research from the World Federation of Advertisers highlighting the economic value of advertising to economies in the region has been welcomed by the Australian Association of National Advertisers.

AANA CEO Sunita Gloster welcomed report from Europe showing economic impact of advertising.

The survey by the WFA, which captured input from a range of advertising and media bodies, found advertising contributed €640b to the gross domestic product of European Union economies in 2014.

AANA CEO Sunita Gloster admitted that while the structure of different economies meant that the impact of advertising was not equal in different countries, the overriding message was a positive one for all markets.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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