AANA in major review of its Code of Ethics

Tim Burrowes

May 27, 2010 12:26

The Australian Association of National Advertisers has launched the first comprehensive review of its Code of Ethics in almost 13 years.

The peak body representing advertisers said the review would include an open public consultation expected to start in July, with a discussion paper to be made available.

Since 2004, minor changes to the Code have included the adoption of the Advertising to Children Code. The definition of advertising was also amended to “advertising and marketing communications”.

Scott McClellan, AANA chief executive, said: “The Code of Ethics is referenced extensively by advertisers, their agencies and the media, as well as being acknowledged by the community as setting the standard for ethical behaviour in marketing communication.

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.