AANA and MFA launch media forum

The  Australian Association of National Advertisers (AANA) and the Media Federation of Australia (MFA) have jointly launched a media forum for advertisers and media agencies.

The announcement:

The AANA and the MFA have joined to create a media forum where advertisers and media agencies will discuss the challenges of a rapidly evolving media market and their impact on both advertisers and media agencies.

This partnership between the AANA and MFA underlines the push from stakeholders for greater collaboration between industry organisations over common issues. It is expected that the forum will provide guidance to both advertisers and media agencies around key issues including remuneration, transparency, training, digital education requirements, data management, proliferation of measurement parameters, talent retention and third party procurement practices.