AANA partners with MEC and Sky News to raise profile of marketing

Sky News Business will turn the spotlight on the marketing profession in a series of three-minute programs created by the Australian Association of National Advertisers (AANA) and media agency MEC Global.

Marketing Dividends, to be hosted by MEC Global chief strategy officer James Hier, will run for 13 episodes with the aim of promoting the importance of marketing.

The idea was drawn up by the AANA in collaboration with MEC Global who took the idea to Sky News Business, which is funding the program.