AAP buys Crown Content, parent company of Margaret Gees

July 29, 2014 4:53

Australian Associated Press (AAP) has announced it has bought directories and media contacts businesses Crown Content, which runs brands such as Margaret Gee’s Media Guide and Who’s Who in Australia.

Crown Content’s stable of seven online and printed directories will now be incorporated into the AAP Medianet business, with redundancies expected as a result of the streamlining of management, sales and production.

“The acquisition of the directories business will create an enhanced value proposition for our clients – including the 1,500 current clients of the Margaret Gee’s Media Guide”, said Bruce Davidson CEO of AAP.

“By combining the two offerings we intend to market the full spectrum of the media and stakeholder intelligence market – from one-off communication needs to the ongoing requirements of our government, corporate and community clients in Australia and New Zealand.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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