AAP launches app, offering direct-to-consumer subscription service for the first time

As reported in this morning’s Nine Entertainment Co mastheads, the Australian Associated Press is set to diversify its funding model, offering a subscription direct to consumers for the first time.

Both titles reported that the decision is looking for alternate revenue streams, to avoid an over-reliance on government funding.

The AAP is to go direct to consumers for the first time

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.