AAP to sell media monitoring service to iSentia

Tim Burrowes

October 29, 2013 11:21

iSentia – the company which used to be known as Media Monitors – has announced that it is to buy out AAP’s media monitoring business.

The deal – which would see iSentia increase its dominance in the media monitoring space – will be subject to regulatory approval from the Australian Competition and Consumer Commission.

AAP, whose major shareholders are News Corp and Fairfax Media, is best known as a newswire service.

It will sell the 250-plus client list for its Australian and NZ monitoring service, which operated under the MediaNet banner, to iSentia.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.