ABC creates in-house creative agency led by ABC TV marketing boss

The ABC has announced it is creating a yet to be named in-house creative agency set to be headed up by Di Costantini, the former head of marketing for ABC Television.

Leisa Bacon, director of audience and marketing, said: “In her four years as head of marketing, Diana has consistently delivered outstanding creative, and driven many successful, multi-award winning campaigns for TV.

“She is uniquely positioned to manage this new role which will see design, promo and creative teams for ABC’s TV, radio and digital marketing reporting into her.”

The establishment of the in-house team has led to the appointment of Jo Mullaley as head of  marketing for ABC Television and Carolyn McDonald as head of news marketing.