ABC appoints Jo Mullaley as head of marketing for ABC Television
Jo Mullaley has been appointed head of marketing for ABC Television, taking on the role from Diana Costantini who moves to head up a newly formed internal creative services agency.
Mullaley, who has previously worked at Foxtel and Austar, will now move across to report to Leisa Bacon, director of audience and marketing.
“I am very excited to be welcoming Jo into the ABC TV Head of Marketing role,” says Bacon. “She brings with her a wealth of industry experience, and will be a key contributor both to the TV Division and the ABC Audience and Marketing team, as we continue to evolve both our broadcast TV and digital platforms in a transforming media environment.”
The move comes on the same day the ABC sought to downplay how much it spent on its marketing budget issuing a statement arguing a Fairfax report on its Facebook spending was wrong.
Congratulations Di – one of the best creative directors Ive worked with.
Great appointment! Jo will be a real asset to the ABC.
Quality broadcaster. Quality people. No wonder the election promises were broken.
We’ll miss you at Foxtel Jo, you are an extremely capable executive and a delight to work with, thank you for all your help and congratulations on the new role.
Ed
Di is definitely the best CD in broadcast. Great call ABC
careful: ……”In fact, the reports that have generated the most traffic on the ABC News’s Facebook page have required no ad spend at all.”
Now you have the attention of creepy FB – they wont be happy with “no ad spend at all” – not at all! …. Your algorithm just got tweeked.