ABC to axe opinion site The Drum as it looks to shift away from ‘traditional opinion writing’

The ABC is set to axe its controversial opinion website The Drum as the ABC seeks to shift away from “traditional opinion writing” towards providing more “context and analysis audiences need”.

The decision is being touted as the first significant move by new managing director Michelle Guthrie.

NU1405H_460

In an email sent to staff today, Gaven Morris, head of news content at the ABC, said the public broadcaster would be “discontinuing The Drum as our online brand for analysis and opinion” with the site set to close this week.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.