ABC dominates Saturday despite decent Derby Day audience for Seven

Alex Hayes

October 30, 2016 12:17

ABC claimed a rare ratings night win pulling an 18.4% audience share with Seven only managing third place despite having coverage of Derby Day at the Melbourne Cup Festival.

Derby Day, which saw jockey Dean Yendall reprimanded by authorities after saying he had a “raging horn” in an interview with Seven after his win in the headline race, managed an average audience of 374,000 viewers, according to OzTam overnight metro ratings.

? Dean Yendall has high aspirations for G1 Myer Classic winner I Am A Star. pic.twitter.com/ykLlR01Y0E

— Racing.com (@Racing) October 29, 2016

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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2 COMMENTS

Baby Boomer 30 Oct 16

7,9,10 have given up on Saturdays. The younger demo’s are “out and about” leaving the older demo’s to watch repeats on the ABC while their disposable income stays in the bank.

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Huh? 31 Oct 16

Isn’t the ‘win’ based on nighttime 6pm-12midnight?

Was Derby Day (or part of it) held at night?

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