ABC forges into new media space with launch of longform tablet App ‘The Brief’
The ABC has launched its ambitious longform tablet app The Brief today as the first multimedia tablet publication to be developed by a public broadcaster.
Angela Clark, head of ABC Innovation, has driven the creation of the app with editor Matt Buchanan, a former news editor at Fairfax Media’s Sydney Morning Herald, joining as editor in February to work alongside associate editor Julia Baird of ABC’s The Drum and a small team of just four permanent editorial staff, including one designer.
Clark says the app is the first of its kind to be developed from a broadcast perspective, and draws from the ABC’s archive of footage from television and radio broadcasts to enhance and expand the depth of its stories be they news, features, reviews, commentary or analysis.
As a weekly publication Buchanan said it will not be their goal to break news, but rather explore current affairs in more creative ways, giving the reader and viewer a chance to look back at events that occurred throughout the week and get a clear overview with the opportunity to also explore stories more deeply.
Seriously? The ABC is clearly overfunded.
Seriously? CG is clearly undereducated.
Why is this an app that is only restricted to Tablets? and at this stage Apple only.
Surely the ABC should be looking to creating content to reach as many people as possible via, mobile and desktop web?
Why are they creating content that can only be access via ONE company’s product?
Surely there are trade practices law that prevent the ABC from producing content that can only be accessed this way.
Australian Tax payers fund the ABC – we should not be restricted to purchasing over priced Apple products to consume the content we fund.
A-ny reason to
B-itch and
C-omplain.
Download it or don’t. Cut your whinging.
Plenty of people prefer amazing service from the ABC, than the sub-par private sector.