ABC launches Chinese web portal, Australia Plus

Screen Shot 2015-04-09 at 3.55.00 PMThe ABC has become what it claims is the first mainstream western media organisation to open a Chinese registered web portal in a development that will go some way to softening last year’s blow of losing funding for the Australian Network.

The public broadcaster has created AustraliaPlus.cn, a portal that will broadcast a combination of Australian stories including business, education and travel aimed at a mainland Chinese audience as well as Chinese living in Australia.

It comes almost a year after the ABC signed an agreement with its main Chinese media partner, the Shanghai Media Group (SMG), where it agreed to build an online portal, and nine months after the Coalition Government withdrew ABC funding for the Australia Network.

The decision forced the ABC to shut down the operation with the loss of 80 jobs.

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