ABC News and The Guardian record big drops in digital audiences across December
Eight of Austalia’s top ten online news sites saw traffic fall in December, reported Nielsen in its monthly digital ratings report.
The Guardian saw numbers slump 14.8% to 2.243m unique visitors, down from 2.63m in November, while the ABC fell 12.6% to 4.544m. Yahoo7 News saw the biggest increase of the month of 16.5% to 3.003m, while MSN News picked up 5.2% to 2.163m.
All this means is that the conservative ‘old media’ oligarchy is still essentially running the show … with the help of its Canberra mates.