ABC News makes big gains in news-heavy year
ABC News has added close to 1.4 million online readers over the past twelve months while fierce competitor news.com.au has largely stalled, according to data released today.
The Ipsos Iris readership data shows that ABC News remained the country’s most-read news site for February, with around 200,000 more monthly readers than news.com.au.
A year ago, the News Corp website was dominating rivals, with its readership of 12.4 million being some 1.4 million clear of the ABC’s news site. Looking back even further, news.com.au was the most-read site in Australia throughout the entirety of 2023.
7news has really tanked in the last year or so. Tv and online audiences well down.
Some of these numbers look odd. If Age has 4.4m and SMH 6.9m (=11.3) but removing duplications gives 8.25m readers, that would mean 3m people read both Age and SMH. I find that hard to believe, even assuming many journos and libraries have both subscriptions.