ABC News websites close in on News.com.au thanks to 11% climb, Nielsen rankings report
ABC News websites are fast approaching Australia’s leading news and current affairs website news.com.au, thanks to an 11% climb in unique audience, Nielsen’s monthly digital ratings indicate.
News.com.au still holds the top spot with a unique audience of 5.593m, however the website suffered a 5% decline from July’s 5.905m.
These are not really apples with apples results. ABC, NIne, Yahoo7 numbers include users to all sites in those respective networks. News.com.au, SMH, Age, Guardian, The Australian, Daily Telegraph etc cover users to each of those individual sites.A more valid, apples with apples comparison would be to group all sites in the Fairfax network together (the Age, SMH, Brisbane Times, Financial Review etc). Ditto for all News Corp sites (the Aus, Daily Tele, Herald sun etc etc). Why does Neilson persist with this mishmash methodology?
Have a look who’s on the boards at IAB for your explanation.
@pham
Or give us both? It would be good to understand individual site and group audiences.
many would say that news.com.au is an oxymoron
yes, fair point @pham, but irrespective of how the various sites/networks are defined or cateogrised, Fairfax mastheads are losing market share. Look at the decline in SMH readers over the past 12 months. Ditto for The Age, which isn’t even in the top 10 anymore. Fairfax have always countered the falling newspaper readership numbers with the fact that their total audience across print and digital was growing. With BOTH print and digital declining, this argument no longer stands. Not only this, but revenues across both print AND digital are now declining.
As the News Corp mastheads continue to lock down their sites from accessing anything of quality or substance, news.com.au will suffer the most given the low-brow, Daily Mail-est style content it provides which can be found on 10 other ‘pass the time’ sites. It’s not surprising people crave actual news. ABC will be the top site very soon and the irony is News Corp helped them get there by locking down their own sites and leaving the ABC as the only decent news site (once you scrub off the leftist twinge they place on everything).
So Journalists don’t deserve to get paid??
Free content for everyone!!
Not all news media outlets are funded by the Government, like ABC.
If people “crave actual news”, there are many ways of finding that news they so desperately crave…by paying for it.
From what I can gather the publishers classify their sites – not Nielsen.
And as this is a PR piece it is only a top-line summary. You can get both if you are a subscriber I think.
Half right @Huh? – yes you can get more detail is a subscriber but Nielsen, not the publishers, classify the sites (though with input from the IAB and MFA).