ABC trumps news.com.au in online news readership
As we swing into election season, international wars continue to play out, and a new US President enters office, ABC News has gained 731,000 readers in a month, while News.com.au has shed over 400,000.
This is according to the new Ipsos Iris data, which saw ABC News back on top as the country’s most-read news site. The national broadcaster drew 12.48 million readers during January, a 6.2% jump from December. News.com.au dropped 3.4% to slide into second, with 11.76 million readers.
Interestingly, ABC isn’t the only outlet to see a substantial leap in readership. Daily Mail Australia’s audience grew 12.1%, to reach 8.65 million, while the Guardian climbed to 7.96 million, a 8.9% increase.
Even more impressively, SBS News drew an extra 828,000 readers – a 20.4% leap – to pull 4.9 million readers, while BBC.com jumped 21.5% to reach 4.56 million.
These audience didn’t come out of thin air: both 7news.com.au and The Sydney Morning Herald lost readers, down 3.3% and 3.8%, respectively.
Editor’s note: Mumbrella has changed the way it deals with company names. House style is now to use standard proper noun capitalisation on all names regardless of brand typography. Brand typography may be retained in direct quotes from releases.
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Yet, sadly we will end up with a potato as PM..
And yet we’ll still end up with a potato as PM…
I think you will find that the growth is because they are getting closer to having all entities who report ABC content and code it so that they can be included on the scoreboard.