ABC votes to include audit data on digital edition sales

Tim Burrowes

March 23, 2012 8:16

Digital editions of Australian newspapers and magazines will now be included in data published by the Audit Bureau of Circulations, the industry has voted.

It means that iPad app sales, replica digital editions and paid website readers will be officially recorded in ABC numbers for the first time.

Sales since the beginning of this year will be included in the next set of numbers, covering January to March and due to be released in May.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.