ABC4Kids bends, stretches and reaches for higher ratings

September 1, 2011 3:18

ABC4Kids has received an audience share of 45 per cent among 0-4 year olds in August, up by 10 per cent on last August.

ABC4Kids broadcasts on ABC2 from 6am to 7pm daily, increased from 8am to 1.30pm.

As a result the channel is, for both FTA and PAYTV channels, the top daytime channel among pre-schoolers, with the animated series of Bananas in Pyjamas the top ranking program among all FTA digital channels on Friday 26 August. It was the Banana’s highest weekday performance, with a five city average of 284,000 since launching on Monday 2 May.

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Colin Delaney

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