ABCs: Bauer Media’s Cosmopolitan’s circulation plummets to Cleo levels
Bauer Media’s prospects continue to look troubled despite making necessary cuts to its magazine portfolio this year, with Hearst joint-venture Cosmopolitan seeing its print circulation for the first half of the year plummet to below 50,000.
In the first six months of last year Cosmo was shifting, on average, 77,181 copies a month and is now down to 43,299, according to the newest Audit Bureau of Circulation figures.
Cosmopolitan was the magazine Bauer Media was attempting to protect with the closure of rival Cleo, with the belief that the two titles were cannibalising each other.
The thing with Cosmo licensing all its content from overseas markets is that by the time it lands in print in Australia, I have already been able to read it online from the US or UK Cosmo. Why would I pay a premium for old stories?