ABCs: Famous and BRW rise as Zoo and Grazia decline
Rising: Famous
Falling: Grazia
Just two weekly magazines bucked the trend and showed an increase in circulation in the latest set of numbers from the Audit Bureau of Circulations.
Famous, published by Pacific Magazines, grew its circulation by 2.5% to 90,176.
The other winner was Fairfax Media’s BRW, which grew by 1.4% compared to the same period a year before.
did this include tablet edition sales or was it print sales only?
I watch the mag market pretty closely and I’d argue Grazia and Zoo have been chronic underperformers since they launched. Grazia might have an excuse as it plays in a pretty competitive market. Zoo, being the last of the men’s mags, has the field to itself and is still failing. “Tough retail conditions” is just a way of blaming crap editorial. Zoo, from what I last saw of it, is dire – dated covers of nobodies with bad boob jobs, crudity parading as wit and design that belongs in a school newsletter. I doubt new masters Bauer will be too forgiving either.
Hi B,
I stand to be corrected, but my understanding is that ACP is not yet choosing to audit its digital numbers so are not included in this set.
Cheers,
Tim – Mumbrella