ABCs: Frankie falls for the first time as teen titles bleed more readers

Frankie Magazine has seen its circulation drop away for the first time in the magazine’s history, while Dolly’s numbers dropped by 40 per cent according to the latest figures from the Audit Bureau of Circulations covering the six months ending in December 2014.

The title dropped from an average of 63,645 copies shifted a month over the same period last year to 61,427, a fall of 3.5 per cent. The previous two audits saw circulation gains of 4.4 per cent and 4.6 per cent respectively, with a circulation of 67,782 in the last audit of monthly magazines last year.

Frankie’s decline in circulation follows the Pacific Star Network (PSN) acquiring its publisher Morrison Media for $10m last November. The buyout followed on from the departure of the original co-founders of Frankie Press Lara Burke and Louise Bannister one year ago.

Frankie general manager Gaye Murray told Mumbrella that the publication had always known that it’s circulation would have ups and downs.