ABCs: Grazia in 17.6% sales fall
ACP’s weekly fashion title Grazia has seen its average sales fall to around half of its initial launch numbers.
In today’s new data from the Audit Bureau of Circulations, Grazia averaged just 55,026 copies in the July to September period this year – down by 17.6% on the same time last year when it had sales of 66,804.
When the magazine first launched two years ago, ACP said it had sold 100,000 copies of its first edition with a target of 70,000 going forward.
As well as raising questions about the future of the title, which also dropped 6,000 copies on the April to June period, it also raises issues around the entire weekly fashion category.
Do you have figures on Frankie’s circulation? It was singled out as one magazine bucking the downward trend, curious to see if this is continuing.
Hi Tom,
The three-monthly figures only cover newspapers and the weekly mags, the monthlies’ data only comes out every six months, so there won’t be another set of ABCs for the monthlies for another three months.
Cheers,
Tim – Mumbrella
Fact: There are WAY too many female magazine titles on the market.
The Famous stats are impressive!