ABCs: Celeb titles cop another hammering with Famous and OK dropping more than 20%
Celebrity weekly titles continue to see their circulation hammered as audiences turn away from the printed form for their celebrity gossip.
Pacific Magazines’ Famous was the hardest-hit title revealed in the latest Audit Bureau of Circulation figures released today which cover off the three months ending December 2015.
Famous saw its circulation drop by 25% from 60,122 copies sold in the three months ending December 2014 to just 45,096 in the last quarter of last year.
Peter Zavecz, CEO of Pacific Magazines, admitted online celebrity content is a challenge; however, suggested the circulation metric is not “meaningful” to advertisers.
Can you please clarify the period being measured here? Is it August to December, September to December or the three months ending December (October to December)? The article refers to all three.
Hi Adam,
Not sure where you’re getting August from here – but it’s the three months ending December 31, 2015.
Cheers,
Alex – editor, Mumbrella
ABC audits 6-monthly and those print circulation figures have been quoted as average sale for the 6-month period Jul-Dec 2015 in other articles.
https://staging.mumbrella.com.au/dolly-abc-magazine-circulation-girlfriend-345732
Hi Brendan,
To clarify – Newspapers and weekly magazines are audited every three months (quarterly) and monthly mags are audited every six months to give a better idea of their averages because they have fewer issues.
Hope that helps.
Cheers,
Alex – editor, Mumbrella
Thanks for clarifying Alex.
The period columns of the ‘Weekly Magazine Print Circulation Figures’ table were initially headed August – December – they are now October – December.