ABCs: Newspaper circulation suffers across the board with falls as large as 16%
Not a single newspaper saw circulation growth for the first six months of the year, with the majority of titles falling by 10% or more.
New figures from the Audited Media Association of Australia (AMAA) show that for the half year to June 2018 the circulation of The Sydney Morning Herald, The Age, and The Australian Financial Review fell by at least 10%.
More decline for print newspapers, the new data shows
Newspapers need to embrace social media interaction must be built into their online formats to build new readers and reader engagement.
Fairfax is back in the 20th century with letters to the editor and no relatively live interaction with readers on each story.
News Corp at least get the fact that 21st century readers will not accept being talked at with no means to express their opinions social media style.
How low do they have to go before they wake up. Proof they are run by dinosaurs.
Print needs scale. The fairfax numbers are awful. Afr can’t sustain national distribution. That will kill it. Not long ago it was printing 12000 and selling 9000 in Perth alone.
One sentence in the story is wrong. To quote: The Age’s circulation also fell by 80,000 for the first time, to a circulation of 74,360.
If you look carefully, it is really that the Age’s circulation fell FROM 80,000 to 74,360. It did not fall BY 80,000. That’s worth correcting.
Thanks for spotting, Noel. I have amended the copy.
Your circulation figures are incorrect.
Your claim is based partly on subscriptions.
However, subscriptions are paid 100% but deliveries are about 85%
You should correct your figures downwards accordingly.
I haven’t had my paper delivered for more than a week and I refuse
to buy the paper after I have already paid for it.
Since I don’t know who my delivery agent is I can’t complain to him.
I hope that the price of the missing deliveries is deducted.
I am thinking of cancelling my subscription and just buying the
occasional paper that I have time to read.
If the papers are doing their auditing correctly, missed deliveries shouldn’t be counted against their ABC numbers. However for them to know they’ve missed and account correctly (and so you receive appropriate compensation) – you will need to tell them. Delivery agents generally don’t notify newspapers about missed deliveries.
On a side note – they also can’t account for your deliveries/subscription from a financial perspective if you tell them you haven’t been receiving the paper.