ABCs: Woman’s Day circ slips below 250,000 amid more category declines
Australia’s biggest selling weekly magazine Woman’s Day saw its circulation slide below 250,000 for the first time according to the latest circulation data, with the category suffering hefty declines again.
The magazine suffered a 13.5% year-on-year decline, going from shifting an average of 288,186 copies a week in the July to September period last year to selling an average of 249,244 copies a week in the same period this year.
In more positive news for the magazine, Woman’s Day increased its digital subscriptions by 15% year-on-year, gaining an extra 367 subscribers growing from 2,447 to 2,814.
The decline of print is not new news. The medium is of course struggling. However, Pac Mags has shown it’s true colours over the course of the past six months which I’m sure, has not helped the company or its brands. The hire of an ex-news exec as commercial director…why? The promotion of a publisher, not businessmen to CEO (who also steered the current pacific landscape into demise)… why? SWM, please sort yourself out. Otherwise you will continue on the path to failure.
With ‘headlines’ like that, is it any wonder circulation is declining. Speaking of which – who are the 250,000 idiots buying this crap?
I’d be happy with trash rags like this going the way of the dodo. They’re an embarrassment.