Aboriginal Victoria’s Deadly Questions ads blocked by APN Outdoor
Aboriginal Victoria’s Deadly Questions campaign – which encourages people to ask probing, complex and controversial questions of Australia’s Indigenous population – won’t run on APN Outdoor assets.
Mumbrella understands the Outdoor Media Association (OMA) advised APN Outdoor some of the ads could be deemed discriminatory by the AANA’s Code of Ethics. Once Clemenger BBDO Melbourne learned APN Outdoor took issue with two of the campaign’s seven executions, the campaign was pulled from APN Outdoor altogether, but other outdoor companies will run the ads anyway.
A mock-up of how the campaign would have looked on APN Outdoor billboards
Genuinely asking… “why cant they?”
If you’re genuinely asking, you wouldn’t do it on a comment section from behind a generic name. You’d approach actual aboriginal groups and speak to them. You’d actually do your homework.
Watch this… https://youtu.be/a_2S88Netoo on here https://deadlyquestions.vic.gov.au/explore/ to hear why. Assuming you’re asking why Aboriginal people can’t just get over the past.
I’ll bite… Here’s a scenario for you…
If someone came into your family home, killed your Dad, raped your daughter and sent your son away in a van and then had to the nerve to open your fridge, crack a beer and make a sandwich and sit down on your couch to watch the footy on tv.. how would you feel?
Then if you got mad at that person and asked them to leave your house and called the police to arrest you … but instead, they told you to “fuck off and stop whining you curious white dog!” .. How would you feel?
…. think about it …. then ask yourself why can’t they get over it?
Then imagine if this happened to not just you… but all your friends, family and neighbours… but not just your generation.. you kids generation too…
Think about it… then ask yourself why can’t they just get over it?
but then the people who did this throw you a bone and say we will spare a couple of hundred bucks a week support for you! and tell you the past is the past get over it…
Think about it… Then ask yourself why cant they get over it?
You just made the point for your opposition. It’s racist, therefore shouldn’t be on a billboard.
He wasn’t making any point about whether it should be on a billboard. He was answering OP’s question.
Your all racist, Australia infantilises its past. We are doing the same with climate change. No brains or stomache for anything different that may effect your bottom line. Say good bye… oh PS did you know the Pacific plastic gyre is now 4x the surface area of France. I used to love irony.
Aren’t APNs boards already discriminatory where the ONLY faces that appear on them are white and usually blond.
True conscious dog whistle white supremacy.
Totes agree with most of what you said, except for the white dog bit. Because whiteness has conditioned us to think negatively about “black” and positively about “white” so white dog isn’t all that offensive as opposed to the actual slur
You mean just like 1066 then ?
You’ve lightly exaggerated this analogy Sam.
https://en.wikipedia.org/wiki/List_of_massacres_of_Indigenous_Australians
This was all approx 100 years ago… maybe they can forgive and forget (like APN)?
Well it’s not over.
1967 Aboriginal people we’re recognised as citizens. That is just over 50 years ago, which means we have people who still remember how they weren’t citizens.
We still have people searching for their families.
We still have people dealing with traumatised family members, and we still have people waiting to get paid for when the government held their wages, and the stolen generation doing their free house work.
So it isn’t 100 years ago.
Ok, so it was 50 years ago.
Again, when is enough, enough? What will it take to satisfy this group of individuals?
Watch the video in the link above. The young indigenous man sets the scene and then doesn’t even give a proper answer! Its vague and something like ‘we can all learn from the past’ (??!!)
Wasn’t the point of this campaign education?
Because you cannot get over a colonial past that is still being implemented today. The dispossession continues.
So…how do you feel about ‘Lest we forget?’
It’s called generational trauma – like PTSD handed on through the generations and reinforced by the colonialists and the post-colialists just like us
Like how we still stigmatise Germans for the 1940’s?
Oh wait.. they apologised, vehemently opposed Nazism and the world moved on. Shame we cant do the same!
That’s not comparable at all. The government that committed those atrocities was abolished, with its leaders sentenced for war crimes and their names made synonymous with evil. The country was split up, put under foreign administration, and obliged to pay reparations for the violence it caused. Those reparations included enormous sums of money, land, and even forced labour which often proved lethal. The victims of German-engineered genocide got their own country in their ancestral homeland.
So if we want to do all that, you might have a case for unjustified whining. Or you can just tell us again about how the world got over it because Germany said “Aw shoot, our bad.”
So would you like the grandchildren of offenders to move into forced labour camps or to pay reparations?
Thought not.
Times have changed, let’s move on together.
No, of course not. I’m saying nobody got over WW2 and the holocaust just because Germany apologised. Words don’t mean squat. Actions do.
You don’t get to tell a whole people their pain is in the past just because you ran out the generational statute of limitations.
Arghh! This campaign (and website) is exactly what’s required in Australia right now. Get with the program OMA & Ad Standards! If the victims of such discrimination deem it necessary to use these questions in their ads, then anti-discrimination rulings should take that into consideration. The World, and The People, seem to be moving much faster than stale administrators.
“OMA referred the ads to Ad Standards, which advised two of the ads could be deemed as discriminatory by the AANA’s Code of Ethics”.
Really keen to see which ones they were and the rationale behind the conclusions to understand the logic.
Big organization stops the progress of minorities.
What a surprise.
APN stop hiding behind the OMA and stand up for what’s right.
APN are good people! They are just doing due diligence
In order to ask straight questions, and promote thought and constructive answers that serve to build a better Australian community, there must be the freedom to speak plainly, and a willingness to compromise from all concerned.
Successive governments have turned a blind eye, whilst throwing funds at every perceived problem, in the hope that they would go away.
I thought Ad Standards provided retrospective rulings. They rule on complaints.
They don’t pre-judge work do they?
OMA need to grow a pair – very poor decision
Sounds like another example of the ASB pandering to the extreme left rather than reflecting community sentiment
Community sentiment is crap!
Populist rubbish, get a better argument
I think APN might regret this one. A quick Google search shows news.com.au, the Herald Sun, the Guardian, Daily Mail etc. etc. have all picked it up. And there will be more.
As a First Australian i feel silenced once again
Nobody cares / get over it!
I care.
Bugger off, knight of the round table!
#metoo
WOW, so many specialists and representatives of the Indigenous community hang out at Mumbrella.
On 23 June I asked three questions and got a confirmation from Dept of Premier
But no proper replies (just one that said “Here’s a similar question” but no useful answer)
When will voters get proper replies?
There’s no point in spending tax money on a fake website with a Govt brand (not a party brand) and not doing what was advertised on the packet
Read the comments above. The whole setup was a sham from the beginning – totally for awards season.
…nobody really cares.
One more nail in the coffin of the Andrews Government. Boy, do they need a clean-out down there!
Everyone born here is a part of this land.
Nobody owns this country. Nor any other country.
Behind the Treaty is as usual.
THE ALMIGHTY $