Absolut Vodka celebrates limited edition Absolut Oz with street art

Absolut Vodka is promoting its limited edition Absolut Oz, created in collaboration with director Baz Luhrmann, with “eco-friendly street art installations” in Sydney and Melbourne.

The vodka brand approached street artists Adriana Picker and Tim De Haan to create their own interpretation of the Absolut Oz emblem which was designed by Luhrmann in partnership with his creative director and wife, Catherine Martin, to be featured in locations around Chippendale, Sydney and the Melbourne CBD.

Anne Martin, marketing director, Pernod Ricard Australia said: “Luhrmann is known for taking the classics and transforming them into modern masterpieces, so it’s a fitting evolution that these two emerging artists have used Absolut Oz as created by him and reinterpreted the work into their own unique piece. The all-important subtitle of Absolut Oz – “we are all equal under the sun” – also becomes much more relevant with this next creative phase being realised in the truly egalitarian medium that is street art.”