ACCC approves SCA and Seven merger
Jeff Howard addresses the crowd at the Seven Upfront
Competition watchdog the ACCC has approved the proposed merger of Southern Cross Austereo (SCA) and Seven West Media (SWM).
SCA released a short statement to the ASX this morning stating the ACCC had given “informal clearance” to the merger.
The deal was first floated by the media companies in late September, and involves SCA shareholders acquiring Seven’s shares. SCA shareholders will end up with 50.1% of the new company, Seven shareholders 49.9%, and SCA will be the surviving company on the ASX.
“The ACCC’s approval represents satisfaction of a condition precedent of the transaction and confirms that the merger will not substantially lessen competition,” SCA’s statement said.
Here come the redundancies…