ACCC launches deceptive advertising action against internet provider Activ8me
Internet provider Activ8me has been taken to Federal Court by the Australian Consumer and Competition Commission over the advertising of its broadband services.
Activ8me was fined $12,600 earlier this year for misusing the ACCC’s logo, making it the latest ISP to fall foul of the regulator since commissioner Rod Sims warned the telco industry about its “poor” and “unacceptable” NBN marketing.
The banner ad which incurred a $12,600 fine from the ACCC in March
Other ISPs that having incurred the ACCC’s wrath for poor broadband advertising include MyRepublic, which paid $25,200 in penalties in July, TPG Internet, which was ordered to repay 8,000 customers over misleading marketing last year, and Optus for pressuring customers into switching to the new network before they had to.
