News

ACCC paves way for Seven’s acquisition of Prime

Anna Macdonald

December 9, 2021 10:28

The Australian Competition & Consumer Commission (ACCC) will not oppose Seven West Media’s (SWM) proposed acquisition of Prime Media Group (PRT).

Last month, SWM entered into a conditional Share Sale Agreement to acquire businesses and related assets of PRT for $131.9 million.

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Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics

ACCC Prime Media Group PRT Rod Sims Seven West Media SWM

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