ACCC to include focus on digital and programmatic advertising in media inquiry

February 26, 2018 9:54

The Australian Consumer and Competition Commission’s inquiry into Google and Facebook’s impact on Australian news and advertising will include a strong focus on the effects of programmatic and big data platforms, the regulator flagged in its issues paper released this morning.

Announced by the Federal government in December, the inquiry came after the Senate passed the media reforms package which were partly justified on the basis Australian media companies lacked the scale to compete with the global tech advertising platforms.

Sims: Considering the longer term impacts of digital platforms

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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1 COMMENTS

Numbers 27 Feb 18

ACCC will discover that global aggregators have more value than local aggregators. If they enquire in a serious way they’ll discover that the media businesses evading the murderous giant squid are mostly blocking google and limiting Facebook. Go figure.

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